T E C H
Case Studies — Salmova Tech
CASE STUDIES

Real projects. Real growth.

A closer look at three businesses we've helped build, rank and grow the strategy behind each, and the results that followed.

Private Chauffeur & Transport

Primal Cars UK Ltd

Web Development SEO Google My Business
+212%Organic Traffic (6 mo)
+184%Google Business Views
#1–3Rankings for Core Keywords
+96%Enquiry Form Submissions

The Challenge

Primal Cars had a dated website that wasn't built to convert, and next to no visibility on Google for the local chauffeur and airport transfer searches their customers were actually making.

What We Did

We rebuilt their website around clear service pages and fast booking, then ran a full local SEO and Google Business Profile overhaul targeting the exact search terms high-intent customers use before booking a private chauffeur.

The Result

Within six months, Primal Cars moved onto page one for their priority local keywords and started seeing a steady, compounding rise in direct enquiries through the site and their Google Business Profile.

Top Ranked Keywords
1chauffeur service London
2airport transfers London
3corporate chauffeur hire
3executive car service UK
5private hire London
Growth Overview Primal Cars UK Ltd
Organic Sessions8,420 ▲ 212%
Google Business Calls+147 this month
Month 1Month 6

Illustrative dashboard mockup to be replaced with live GA4 / Search Console screenshot.

Commercial Cleaning

Smart Clean Solutions

SEO Lead Generation Pay Per Click
+168%Qualified Leads
4.3xReturn on Ad Spend
+140%Organic Traffic (6 mo)
-38%Cost Per Lead

The Challenge

Smart Clean Solutions relied almost entirely on word-of-mouth referrals. Without a lead generation system or paid presence, growth had plateaued and new contracts were unpredictable.

What We Did

We built targeted landing pages for their core services, launched a Google Ads campaign around high-intent commercial cleaning searches, and layered in SEO to reduce long-term reliance on paid spend.

The Result

A steady, predictable stream of qualified leads replaced the referral-only model with cost per lead falling steadily as the SEO work began compounding alongside the paid campaigns.

Top Ranked Keywords
2commercial cleaning services London
3office cleaning company UK
4contract cleaning services
5industrial cleaning company
6cleaning company near me
Growth Overview Smart Clean Solutions
Qualified Leads / Month96 ▲ 168%
Cost Per Lead£18.40 ▼ 38%
Month 1Month 6

Illustrative dashboard mockup to be replaced with live Google Ads / GA4 screenshot.

Accounting & Financial Services

City Gates Accountants

Web Development SEO Social Media Marketing
+156%Organic Traffic (6 mo)
+88%New Client Enquiries
#1–4Rankings for Core Keywords
3.1xWebsite Session Duration

The Challenge

City Gates Accountants had a trustworthy local reputation, but their website didn't reflect it thin content, no clear service pages, and almost no organic visibility beyond their own name.

What We Did

We rebuilt the site with dedicated pages for each service line, wrote in-depth content targeting the questions their prospective clients search for, and layered in a light social presence to reinforce credibility.

The Result

Organic enquiries began arriving from people who'd never heard of the firm before searching with the new site now ranking on page one for the majority of their priority local search terms.

Top Ranked Keywords
1accountants London
2small business accountants UK
3tax advisor London
4bookkeeping services London
4accounting firm near me
Growth Overview City Gates Accountants
Organic Sessions5,960 ▲ 156%
New Client Enquiries+88% this quarter
Month 1Month 6

Illustrative dashboard mockup to be replaced with live GA4 / Search Console screenshot.

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